Elisa Hofmann is an experienced postdoctoral researcher at the Institute of Communication Science at Friedrich Schiller University Jena, Germany. Her interdisciplinary work bridges constructive journalism, behavioral economics, social psychology, media economics, and computational methods.
With more than eight years in academia, four years in media management, and six years in journalism, she combines applied industry insights with a strong theoretical foundation. As an alumna of the Foundation of German Business, she brings an entrepreneurial mindset to her research. She is also a certified LEGO® SERIOUS PLAY® facilitator with experience in facilitating team processes and collaborative workshops.
Her previous academic work has examined prosocial behavior, social norms, interpersonal closeness, participative pricing mechanisms, and resilience. More recently, she has focused on the theoretical foundations of constructive journalism, how newsrooms implement it, how it manifests in journalistic content, and how it shapes audiences’ emotions, cognition, and behavior. She regularly presents her research at national and international conferences and engages in various outreach activities.