Edelman Trust Barometer

The Facts

In this section you can learn more about ‘why’ we work with constructive journalism. Here we present to you the key facts that underlines the need for new ways of doing journalism.

The 2020 Edelman Trust Barometer
the 2020 barometer

The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted.

watch the video

The lack of trust despite economic growth should be a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behaviour, says CEO Richard Edelman in the video below.

Findings of 2020 Barometer
  • The 2020 survey shows that there is a growing feeling of pessimism about the future, with only one-in-three mass population respondents in the developed world believing his or her family will be better off in the next five years.
  • Among the mass population, just one-in-five believe the system is working for them and 70 percent desire change.
  • Despite a full-employment economy, fear of job loss remains high among the general population.
Read 2020 Report
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What is Edelman?

Edelman is the organisation behind The Edelman Trust Barometer which is an annual trust and credibility survey, currently in its 19th year. It started out as a survey of 1,300 people in five countries in 2001 has grown into a truly global measurement of trust across the world.