The Facts

In this section you can learn more about ‘why’ we work with constructive journalism. Here we present to you the key facts that underlines the need for new ways of doing journalism.

Perils of Perception

Perils of Perception explores the gap between people’s perceptions and reality across more than 40 countries and 200,000 interviews.

The 2020 Findings

This latest Perils of Perception 2020 survey highlights how wrong the online public across 37 countries are about key global issues and features of the population in their country.

Slide deck

Below you find the latest slide deck from Perils of Perception. It covers findings from the surveyed countries and an updated Misperceptions Index. Courtesy of Ipsos.

Findings Perils of Perception 2020

Ipsos’ latest Perils of Perception survey looks at how accurate people are at guessing causes of death in 32 countries around the world.

Test your perception

“Perceptions are not reality:
things are not as bad as they seem.”

According to Ipsos every country for instance underestimates the coverage of vaccinations of infants in their country which is near universal in many cases. People in all countries hugely overestimate the levels of unemployment in their country.


What is Ipsos Perils of Perception?

Ipsos has been running its global Perils of Perception studies since 2012, exploring the gap between people’s perceptions and reality. This analysis of misperceptions examines why people around the world are so wrong about things like causes of death, climate change, immigrant numbers and much more.